Privacy Policy

1. Who we are

foodchainindex.com is operated by Foodex Ltd, a company registered in England and Wales. This Privacy Policy explains how we collect, use, and protect information when you visit our website. If you have any questions, please contact us via foodexgrimsby.com.

2. What data we collect

We do not require you to create an account or provide any personal information to use this service. We do not collect your name, email address, or any directly identifying information.

We use Microsoft Clarity, a behavioural analytics tool, which automatically collects the following information when you visit the site:

• Pages visited and time spent on each page
• Mouse movements, clicks, and scroll depth (session recordings and heatmaps)
• Browser type, device type, and operating system
• Approximate geographic location (country/region level, derived from IP address)
• Referring URL and search terms used to reach the site

This data is collected via cookies and similar tracking technologies placed by Microsoft Clarity. Microsoft may also use this data in accordance with their own privacy policy, available at privacy.microsoft.com.

3. Legal basis for processing

We rely on our legitimate interests (UK GDPR Article 6(1)(f)) to process analytics data for the purpose of understanding how visitors use the site and improving its functionality and content. We have assessed that this interest is not overridden by your rights and freedoms, given that no account data is collected and the analytics data is aggregated and pseudonymous.

For cookies that are not strictly necessary (including Clarity analytics cookies), we will seek your consent via our cookie notice before those cookies are placed.

4. How we use the data

We use analytics data solely to:

• Understand which pages and features are most useful to visitors
• Identify and fix usability issues
• Improve the accuracy and relevance of search results

We do not sell, rent, or share your data with third parties for marketing purposes.

5. Cookies

This site uses cookies placed by Microsoft Clarity for analytics purposes. These are non-essential cookies and require your consent under UK PECR regulations. You can accept or decline these cookies via the cookie notice displayed on your first visit.

Strictly necessary cookies (for example, session management) may be used without consent as they are essential to the operation of the site.

You can also manage or delete cookies at any time through your browser settings. Disabling analytics cookies will not affect your ability to use the site.

6. Data retention

Microsoft Clarity retains session recording data for 30 days and aggregated analytics data for up to 13 months, in accordance with their standard data retention policy. Foodex Ltd does not store analytics data independently.

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction or erasure of your data
• Object to or restrict processing
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

Because we do not collect directly identifying information, we may be unable to fulfil certain requests (such as access or erasure) where we cannot identify you from the pseudonymous analytics data held.

8. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page will reflect the most recent revision. Continued use of the site after any changes constitutes acceptance of the updated policy.

9. Contact

For privacy-related enquiries, please contact Foodex Ltd via foodexgrimsby.com.